easier in the second term? >> that's the president's great, great challenge. the narrative he's got to develop over the next several days as we get closer to the debate by the next several days, that's what i mean. i think the winner of this first debate, to abby's point about national security and the economy and growth and about the economy, i speak of entitlement reform and so forth, whichever one of these candidates is able to get to that narrative first and get to convincing the american people first about how he will change and grow america, that's the candidate that will be with the advantage. the polling, as important as it is as a snapshot, it's not definitive about where this race will end. >> before we go, take a look at some battleground states. romney is trailing in colorado, wisconsin, iowa. nbc also showing him trailing in the big battlegrounds of florida, ohio, virginia. play campaign manager for me, abby. what does he need to do to get momentum in those states? >> he needs to define his message. he's not had a consistent message. he needs to really speak to what he stands for.